Oct.20 StrategyCorp - AFRM

StrategyCorp is one of Canada’s leading teams of government relations consultants and communications strategists. Company co-founder Jim MacLean described the company’s wide range of services, “The firm specializes in the development of public affairs strategies tailored to achieve a diverse range of goals. Using videotape examples of situations with which he has been involved, MacLean illustrated the importance of having a sound media strategy.”

The company also conducts training sessions for executives who want to improve their skills in dealing with the media. These sessions include topics such as speech writing and crisis management. MacLean, who has worked for several prominent Canadian political figures, provided several examples of situations showing the importance of a well thought out media strategy.

AFRM is a full service ad agency, which provides strategic, research-based communications, advertising and marketing services to a variety of clients. The company’s creative director explained the importance of brand differentiation and identifying a product’s unique characteristics in order to position it in the market place.

In some cases, AFRM is involved in what is known as social marketing, which involves trying to change people’s behaviour as opposed to trying to get people to buy a specific product. However, the basic process remains the same; the advertiser must appeal to the audience and catch people’s attention.

Each client represents unique challenges and unique opportunities. One day they are trying to get people to try a new brand of toothpaste, the next day they are trying to get people to visit an art gallery or take a ride on a train.